Articles

EXHIBITING 101: Event-Planning Primer

By Candy Adams, CTSM, CME, CEM, CMP, CMM

The exhibit hall is typically open for just a few hours each day during a show, which means you have a small window of opportunity to engage your target audience. However, that window doesn’t necessarily close when the show floor shuts down. In fact, many exhibitors have found that after-hours hospitality events, aka “the second show,” can extend the reach of your face-to-face marketing efforts.